The LDM Method: cold outreach without templates

Picture a Rubik's cube. Six faces. You twist all six together — or you don't get there.

1. I

   Who

   The right company

2. II

   To whom

   The right person

3. III

   Where

   The right channel — email, LinkedIn, WhatsApp, Telegram, X, Facebook

4. IV

   When

   The right time — when they have a minute

5. V

   What

   The right context — about them, not about you

6. VI

   Why

   The right offer — they actually need it

Break the balance of one face — and you're spam. Volume doesn't make spam. Imbalance does.

About a fifth of replies come through email. The rest comes from wherever your customer already shows up.

Two ways to send

Branded free mailboxes — name.company@gmail.com

You want to start now. In 2026 these mailboxes pass spam filters easily. Isolated — easy to rotate.

Your own brand domain — name@brand.com

Ready to invest in infrastructure and precise targeting. Enterprise filters are harsh. Warmup is a marketing pitch — providers actively fight it.

Links and pixels — our recommendation

Don't use any: no redirect links, no tracking pixel, no image links. Modern anti-spam systems analyze images and detect the pattern. Use links only when you're 100% sure you're not spam — and have built reputation.

Channels beyond email

Your customer has dozens of entry points. Use the ones that fit the case:

1. 01

   General inbox info@company.com — normal practice, often faster

2. 02

   Contact form on the website — shorter path to the right person

3. 03

   Messengers — WhatsApp, Telegram

4. 04

   Social — LinkedIn, X, Facebook

5. 05

   Form-fill widgets — automate, but keep messages unique

AI gives you the base. The salesperson knows the customer and the product better. There are no ready recipes — you find the right note in the process. The note that resonates with this specific person.

AI is the tool. The core is you.

Take a step — move to the next. Reach the seventh — return to the first.

1. 1

   Find companies

   There are catalog services for this. Ask ChatGPT — it'll suggest a few. Pick the ones that match your market.

2. 2

   Build a dossier

   On the company. On the person. Look for a signal, a hook, a real reason to write — a specific trigger to message this person right now. No reason — don't write. Strictly: only people who actually need it. Don't bet on "100 sent, maybe 1 lands" — spam filters react fast to the text itself and pull even previously-delivered messages out of the inbox. Then ask ChatGPT: "Does this fit my ICP? Is there a real reason to reach out?"

3. 3

   Describe your ICP

   ICP — Ideal Customer Profile. You're a salesperson, you know your customer better than anyone. Describe them and pass it to AI.

4. 4

   Ask AI about timing

   Claude or ChatGPT will suggest the best moment to write to this specific person.

5. 5

   Build a sequence

   First message. Two days later — a different channel or a follow-up. Build the sequence with AI. One person at a time, no template.

6. 6

   Send until first spam hit

   Watch inbox placement in real time. The moment you start landing in spam — change the creative, the angle, and the mailbox. Don't push through. Check inbox placement

7. 7

   Loop it

   Lists → dossiers → messages → lists. Warm up with social signals — likes, follows on LinkedIn — but inside platform limits. Don't be spammy.

Same method. Different effort.

Run the protocol by hand

All tools are public: catalogs, ChatGPT, your own mailboxes. Slower, but you're in full control.

AI spins the cube for you

Connect to LDM. The platform handles dossiers, sequences, channels, inbox monitoring, rotation. You set the direction.

Delegate to an agent

You give the task to an AI agent (Claude Code, ChatGPT, Cursor, Manus). The agent connects to LDM via MCP/A2A and delegates delivery to us — deliverability, rotation, and infra are what the agent can't pull off on its own.

The Live Direct Marketing philosophy is simple: the platform is a transparent conveyor for a protocol you've already validated — not a spam cannon. Every email is verified for actually landing in the Inbox: Inbox is billed, Spam and non-delivery are not. Our incentive is the same as yours — delivered emails to real people. Here's how the seven steps map onto the platform:

1. 01 · List

   Steps 1–3 — companies, dossiers, ICP. Import from CSV or via API; the platform de-duplicates and runs every address through stop lists and suppression — unsubscribed addresses physically can't be mailed.

2. 02 · Creative

   Steps 4–5 — timing and sequence. Build the email with variables and spintax, or generate AI variants per segment. Run it in the sandbox on your own contacts and send a test to yourself first.

3. 03 · Campaign

   Step 6 — send with live inbox monitoring. Pour the audience, check readiness — accounts, limits, send window — and confirm the launch. Nothing goes anywhere without an explicit approval.

4. 04 · Dialogs

   Step 7 — the loop. Replies land in a single inbox: classified as interested / not now / refusal, answered right from the platform, and an interested contact becomes a lead in the pipeline.

The platform automates the protocol you already walked by hand. It doesn't replace the search — it makes it cheaper to repeat.

LDM was designed for AI agents from day one. MCP (Model Context Protocol) is an open standard that lets Claude Desktop, Cursor, and any compatible client connect to the platform as a set of tools. Everything you can do in the UI, an agent can do over MCP: lists, creatives, test sends, campaigns, dialogs.

The key difference: the platform answers the agent not as a bare API but as a market expert. Every response carries an _expert block — what to do next, the typical flow, known pitfalls. The capability map and the recommended end-to-end scenario live at /api/v1/agent-guide — the agent reads them itself; you don't have to write it a manual.

1. 01

   Issue an API key in Settings. One ldm_* key works for REST, MCP, and A2A at once.

2. 02

   Connect the MCP server in your client — Claude Desktop, Cursor, or any other. Config below.

3. 03

   Give the agent a task in plain words: “Import companies from CSV, build a list, prepare a creative with variables, send a test to my address, and show campaign readiness.” It walks the protocol itself, guided by the _expert hints.

{
  "mcpServers": {
    "ldm": {
      "command": "npx",
      "args": ["-y", "--package=@live-direct-marketing/sdk@latest", "ldm-mcp"],
      "env": { "LDM_API_KEY": "ldm_..." }
    }
  }
}

The agent prepares — the human decides: launching a campaign requires explicit confirmation, and every agent action is visible in the audit log.

MCP is not a side feature. It is the platform's primary interface: the human sets the goal, the agent runs the protocol.

Outreach only survives long-term when it's lawful. These rules are built into the platform — you don't have to remember them, and you can't bypass them:

1. 01

   An honest sender: real name, real domain, no deceptive subject lines. No masks, no spoofing.

2. 02

   Every email carries a working unsubscribe link. Once someone opts out, the address goes to suppression — the platform itself won't let you mail it again.

3. 03

   Stop lists and suppression are checked automatically before every single send — not “when convenient”.

4. 04

   Write to business addresses with a legitimate business reason. Handle personal data strictly by the law (GDPR and local equivalents): minimal data, deletion on first request.

5. 05

   Purchased grey lists and attempts to dodge unsubscribes are a direct violation of the platform rules and grounds for a ban.

Domain reputation and legal cleanliness are the same asset. Spent in a day, earned over months.

They depend on your industry, ICP, stage, and channel. Write to us — we'll review your case and suggest where to start.

Simple market logic: if a competitor found a working process, they won't tell you. They'll only tell you once it stops working for them. Everything else is info-marketing without real proof in practice.

Write to us — we will reply personally. No funnels, no forms.

From Artyom, the developer: I value networking and plain human conversation — voice calls, messengers, however works. No LDM pitch, no agenda. Just glad to connect.